Penny Black Creative is the global network of brand consultant, Hamish Duncan. An ex-professional snowboarder, Hamish transformed his life following a life-changing back injury to combine a 10-year career in publishing, international marketing, live action production and global branding.

Since starting as an athlete his mission remains the same. To explore, learn and create work that inspires travel, active lifestyle and adventure sports pursuit. Creating opportunities for brands, artists, agencies, and partners to communicate authentic, relevant stories through content + traditional marketing outlets.

His work has helped define and engineer global campaigns, effective strategies, and activations in Japan; North & South America; Central, Southern and Eastern Europe. Helping build, connect and grow travel and lifestyle businesses in a way that immediately gives them a leading edge.


We call our method Pattern Building. By thinking across categories and industries we seek out brand patterns for best practice and connect the dots of your business, applying ideas along the way to inspire positive action.

The method combines three elements:



your brand and your best future


creation from the inside out


industry stagnation and change